DESIGN - SYSTEMS - IA - RESEARCH
”I design digital products grounded in user insight,
shaped by systems thinking. My work pairs clear Information Architecture (IA) and UX Writing with measurable outcomes—human-centered, end-to-end experiences that scale with purpose..
”I design digital products
grounded in user insight,
shaped by systems thinking. My work pairs clear Information Architecture (IA) and UX Writing with measurable outcomes—human-centered, end-to-end experiences that scale with purpose.
Product Designer - New York City
FAQ'S
Services & Roles
What I do, how I work, and what you get
Still Have Questions?
Feel free to get in touch with me today!
Product Design
End-to end product design balancing user needs and business outcomes: I craft intuitive, visually compelling products that solve real-world problems. My approach merges design thinking with data-driven insights, ensuring each solution not only looks beautiful but also delivers measurable impact to users and businesses alike.
UX Research & Strategy
Insight-driven decisions that de-risk and focus the work: my design process is grounded in rigorous research. I use both qualitative and quantitative methods—such as A/B testing, user interviews, usability testing, and beta programs—to uncover insights that inform smarter, more user-centric design decisions.
Interface & Design Systems
Clear hierarchy, accessible interfaces, and scalable components: with a systems-thinking mindset, I use service design principles to map out user and business pain points across touchpoints. This helps shape clear, scalable product strategies and roadmaps, ensuring that every interface aligns with broader service goals.
Content & UX Writing
Microcopy and editorial patterns that reduce friction and tell the story: clear, purposeful language is key to great user experiences. I create microcopy that guides, informs, and delights users—from buttons and tooltips to onboarding flows and error messages. My writing approach aligns voice, tone, and intent with user needs and product goals, ensuring seamless communication at every touchpoint.
Experimentation, Analytics & Lifecycle
Design decisions tied to metrics—not opinions: leveraging my background in branding and marketing, I analyze design challenges through a business lens. I focus on aligning design solutions with strategic goals, identifying opportunities for differentiation, and ensuring long-term value across the user journey.
FAQ'S
Services & Roles
What I do, how I work, and what you get
Still Have Questions?
Feel free to get in touch with me today!
Product Design
End-to end product design balancing user needs and business outcomes: I craft intuitive, visually compelling products that solve real-world problems. My approach merges design thinking with data-driven insights, ensuring each solution not only looks beautiful but also delivers measurable impact to users and businesses alike.
UX Research & Strategy
Insight-driven decisions that de-risk and focus the work: my design process is grounded in rigorous research. I use both qualitative and quantitative methods—such as A/B testing, user interviews, usability testing, and beta programs—to uncover insights that inform smarter, more user-centric design decisions.
Interface & Design Systems
Clear hierarchy, accessible interfaces, and scalable components: with a systems-thinking mindset, I use service design principles to map out user and business pain points across touchpoints. This helps shape clear, scalable product strategies and roadmaps, ensuring that every interface aligns with broader service goals.
Content & UX Writing
Microcopy and editorial patterns that reduce friction and tell the story: clear, purposeful language is key to great user experiences. I create microcopy that guides, informs, and delights users—from buttons and tooltips to onboarding flows and error messages. My writing approach aligns voice, tone, and intent with user needs and product goals, ensuring seamless communication at every touchpoint.
Experimentation, Analytics & Lifecycle
Design decisions tied to metrics—not opinions: leveraging my background in branding and marketing, I analyze design challenges through a business lens. I focus on aligning design solutions with strategic goals, identifying opportunities for differentiation, and ensuring long-term value across the user journey.
FAQ'S
Services & Roles
What I do, how I work, and what you get
Still Have Questions?
Feel free to get in touch with me today!
Product Design
UX Research & Strategy
Interface & Design Systems
Content & UX Writing
Experimentation, Analytics & Lifecycle
PROJECTS
Success Stories to Inspire
Discover how businesses and projects achieve results
Treffort — Premium Men’s Shirts
I redesigned Treffort’s e-commerce to make premium craftsmanship feel simple, inspiring, and trustworthy—spanning discovery (search & IA), editorial storytelling, trust-centered checkout, and experimentation.
%
conversion rate
%
search engagement
Emily's E-commerce Success
Emily, the CEO of BloomTech, transformed their marketing efforts using AI-powered tools. This shift resulted in a 60% increase in ROI and a 45% improvement in customer personalization, leading to a surge in brand loyalty
%
growth in sales
%
rise in engagement
Sophia's Retail Breakthrough
Sophia, the marketing lead at Trendify, used AI-driven analytics to dive deep into customer behavior. The insights led to a 40% increase in engagement and a 30% rise in repeat purchases, creating long-term customer relationships.
%
gain in retention
%
surge in profits
“She pinpointed our pain points, identified our target audience, brought our craftsmanship to life, and removed friction end to end. She made our brand shine. Her solutions delivered real, impactful results!
Treffort — Premium Men’s Shirts
I redesigned Treffort’s e-commerce to make premium craftsmanship feel simple, inspiring, and trustworthy—spanning discovery (search & IA), editorial storytelling, trust-centered checkout, and experimentation.
%
conversion rate
%
search engagement
Emily's E-commerce Success
Emily, the CEO of BloomTech, transformed their marketing efforts using AI-powered tools. This shift resulted in a 60% increase in ROI and a 45% improvement in customer personalization, leading to a surge in brand loyalty
%
growth in sales
%
rise in engagement
Sophia's Retail Breakthrough
Sophia, the marketing lead at Trendify, used AI-driven analytics to dive deep into customer behavior. The insights led to a 40% increase in engagement and a 30% rise in repeat purchases, creating long-term customer relationships.
%
gain in retention
%
surge in profits
“She pinpointed our pain points, identified our target audience, brought our craftsmanship to life, and removed friction end to end. She made our brand shine. Her solutions delivered real, impactful results!
SELECTED WORK
Challenges, Outcomes
TRFRT - Explore my portfolio
Cost Management
Payment reminder
Employee Tracking
Social media post
Expanding Brand Awareness
Inefficient ad spends & weak social presence limited growth. Strategic pop-up event and celebrity placements doubled branded searches and boosted relevance.
Cost Management
Payment reminder
Employee Tracking
Social media post
Expanding Brand Awareness
Inefficient ad spends & weak social presence limited growth. Strategic pop-up event and celebrity placements doubled branded searches and boosted relevance.
Underperformed Social Media + Ad Channel Optimization + Email Marketing Automation
Treffort lacked structured email flows and engaging content, leading to low engagement. Implementing Klaviyo automation and a consistent content strategy drove open rates from 18% to 47% and sustained 70% engagement. By refining targeting, shifting ad spend budgets, and launching new content channels, traffic rose 40% and conversions hit 70%.
Underperformed Social Media + Ad Channel Optimization + Email Marketing Automation
Treffort lacked structured email flows and engaging content, leading to low engagement. Implementing Klaviyo automation and a consistent content strategy drove open rates from 18% to 47% and sustained 70% engagement. By refining targeting, shifting ad spend budgets, and launching new content channels, traffic rose 40% and conversions hit 70%.
Research anything...
Research
Software & App Industry
UX & UI Design Industry
High Converting Customer
Ineffective Search Bar
I redesigned search and navigation experience by activating desktop search, optimizing mobile usability, and aligning categories with user behavior.
Research anything...
Research
Software & App Industry
UX & UI Design Industry
High Converting Customer
Ineffective Search Bar
I redesigned search and navigation experience by activating desktop search, optimizing mobile usability, and aligning categories with user behavior.
Code
1
2
3
4
5
UX Engagement & Visual Gaps
I enhanced UX content and visuals by rewriting product copy, updating brand pages, and creating immersive lookbooks to drive engagement.
Code
1
2
3
4
5
UX Engagement & Visual Gaps
I enhanced UX content and visuals by rewriting product copy, updating brand pages, and creating immersive lookbooks to drive engagement.
Interactive Menu Navigation
I streamlined dropdown interactions on both desktop and mobile to reduce user friction and improve navigation accuracy.
Interactive Menu Navigation
I streamlined dropdown interactions on both desktop and mobile to reduce user friction and improve navigation accuracy.
Interactive Menu Navigation
I streamlined dropdown interactions on both desktop and mobile to reduce user friction and improve navigation accuracy.
Project Role
Project Role
Team
Team
Timeline
Timeline
Product Designer
SCOPE: Research · IA · Interaction/Visual Design · UX Writing · Prototyping · Experimentation · ·Instrumentation/Analytics
Product Designer
Scope: Research · IA · Interaction/Visual Design · UX Writing · Prototyping
·Experimentation ·Instrumentation/Analytics
Engineering (lead, FE/BE), Analytics, Brand/E-comm stakeholders, Growth/Marketing, Editorial/Creative, QA/Accessibility
Engineering (lead, FE/BE), Analytics, Brand/
E-comm stakeholders, Growth/Marketing, Editorial/Creative, QA/Accessibility
2022- 2024
2022 - 2024
PROCESS
Ship smart, learn fast.
Clear steps, shared evidence, measurable outcomes.
STEP 1
STEP 2
STEP 3
01
Define & Empathize
Desk research, benchmarking, conducting interviews,identifying and defining the problem, creating personas, mapping the customer journey
STEP 1
STEP 2
STEP 3
01
Define & Empathize
Desk research, benchmarking, conducting interviews,identifying and defining the problem, creating personas, mapping the customer journey
FEATURES
End-to-end Product Design, in one place
Clear systems that speed delivery and raise quality.
Research & Discovery
The foundation of a great UX strategy starts with in-depth research. This phase defines user needs, pain points, and business objectives.
Research & Discovery
The foundation of a great UX strategy starts with in-depth research. This phase defines user needs, pain points, and business objectives.
Strategy & Ideation
Based on research, the goal is to define the UX strategy that aligns with business growth and conversion boost goals.
Strategy & Ideation
Based on research, the goal is to define the UX strategy that aligns with business growth and conversion boost goals.
Design & Execution
This phase involves translating wireframes into high-fidelity designs that are functional, accessible, and visually compelling.
Design & Execution
This phase involves translating wireframes into high-fidelity designs that are functional, accessible, and visually compelling.
Testing & Validation
Before deployment, rigorous testing ensures a seamless and effective user experience.
Testing & Validation
Before deployment, rigorous testing ensures a seamless and effective user experience.
Deployment & Improvement
Post-launch, continuous monitoring ensures the product evolves with user behavior and business goals.
Deployment & Improvement
Post-launch, continuous monitoring ensures the product evolves with user behavior and business goals.
Scalability & Adaptability
Continues improvement strategy applies to any industry, from e-commerce to enterprise SaaS.
Scalability & Adaptability
Continues improvement strategy applies to any industry, from e-commerce to enterprise SaaS.
BENEFITS
Why Partner With Me?
Evidence in, outcomes out.
Holistic Approach
Holistic Approach
Holistic Approach
Data-Driven Decision Making
Data-Driven Decision Making
Data-Driven Decision Making
Design Thinking Mindset
Design Thinking Mindset
AI INTEGRATIONS
AI For Designers, Built For Product
AI-assisted flows that reduce time-to-value across the funnel.
I use AI to remove repetitive work and surface better decisions—not to replace design judgment.
Reach out anytime
Ready to Collabrate?
Let’s Build Together
Reach out anytime
Ready to Collabrate?
Let’s Build Together
Reach out anytime